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To aide us on our quest to reinvigorate perceptions of Scotland throughout the world across Social Media and Social Reality, we began connecting like-minded individuals and started to build a community. We hosted events called Gatherings throughout Scotland and from all of this we curated the most driven new innovators in the country and put them together in our first tangible high quality hardback book.

A showcase of the amazingly diverse and vibrant creative community of Scotland. Capturing the essence of Scottish style, character and humour by transforming social media into social reality. Promoting Scottish design and artistic innovation to draw the eyes of the world to this land and what it means to be Scottish in the 21st Century.

#Onward! Volume 1 Sample Content gives you a look inside the book.

“It’s like a long lost energy. It’s made me fall back in love with creativity and creative people”

– Julian Kynaston, Illamasqua

“A platform that supersedes the established closed doors of fashion and style”

– Mark Hogarth, Harris Tweed Authority

Angus McGuire, Business Law

We were delighted to receive our custom edition of Onward by Scotland Street Style this week. #Onward! Volume 1 is the first Scot Street Style Annual published by Scot Street Style Ltd. It showcases stylish Scots and promotes design and innovation for the 21st century.

In all likelihood you will have seen images from the project even if you haven’t previously realised the movement behind them.

The man behind the images and community which gather them is Gordon Millar. The whole project started humbly for him when he was asked to work on the social media campaign for the Dalai Lama’s visit to Edinburgh in 2013. A close friend, Victor Spence had designed the World Peace Tartan which was presented to Dalai Lama on his visit. This set Gordon off on a journey. Shortly afterward both men found themselves in New York for the city’s famous Scotland Week – they were there to introduce the tartan to the masses.

It was here Gordon caught the bug. He and his girlfriend appeared in the New York Times having been photographed by street style photographer Bill Cunningham. Friendly New Yorkers approached Gordon and tell him he looked great and he left the city with a desire to take that mentality back to Scotland – Scot Street Style was conceived.

For him Scot Street Style is about connecting a wealth of Scottish talent and building a community – all things we encourage at Young and Partners. I have been inspired by Gordon’s story from the start and we hugely support his work. Gordon Millar of Scot Street style commented “Thank you to Joanna, who took the fear out of business”. In relation to Joanna Goddard’s support in making his decision to incorporate.

What started out as images of stylish Scots with a fast growing Instagram following has developed. Scot Street Style now holds events and bring together creative minds physically as well as through social media. Beginning in Edinburgh and soon spreading West to Glasgow as well as a return to New York these events are known as The Gatherings. With more events planned both in the UK and America he’s putting Scottish style firmly on the global map.

Urbanity

“We are absolutely thrilled to announce our huge adoration for Gordon J Millar, captain behind the helm of the Scot Street Style community, and the exciting news of his newly published first volume of #ONWARD! featuring so many inspirations, including Anna McLuckie, Amanda Davies and Julian Kynaston.

This book is a testament to the hard work, creativity and success of hundreds of talented individuals around Scotland, and beyond. Filled with stunning photographs and authentic printed word from the heart, this beautiful hardback annual will forever be part of the legacy of this community; something that began online and continues to grow accross social media, but now manifests itself as a physical, permanent piece of history.”